Ideas

Current Research Papers

Former Working Paper Series
· 1995-2001
· 1979-1994

Research Centers/Programs
· Baker Retailing Initiative
· SEI Center
· Emerging Technologies
· Global Consulting Practicum

Knowledge@Wharton

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Ideas

Current Research Papers

As of January 2002, all current research papers of the Wharton Marketing faculty are listed on the Marketing Department Current Research Papers page. We are striving to make all working papers available online in Adobe's PDF format.

Papers in the former Marketing Department Working Papers Series, which included selected papers by Marketing faculty from 1987 to 1994 and from 1995 to 2001 are no longer available.

Research Centers and Programs

These Research Centers and Programs are associated with the Marketing Department; their web sites have information about programs, calls for papers, and publications.

• Jay H. Baker Retailing Initiative

Created in 2003 as the result of a $10 million pledge to the Wharton School by Jay and Patty Baker. the Initiative will link retail theory with practice by forming a partnership between world class researchers, educators, and the global leaders of today's retail industry.

Professor Stephen J. Hoch is the Faculty Director and William Cody is the Managing Director. The Baker Retailing initiative has already been featured in the Knowledge@Wharton articles below:

• "The Wal-Mart Empire: A Simple Formula and Unstoppable Growth"
• The Wal-Mart Empire: A Simple Formula and Unstoppable Growth
• Royal Ahold's Royal Hold Up

• SEI Center for Advanced Studies in Management

"Seeking to further our understand of the characteristics of the 21st century enterprise" is the slogan of the SEI Center. The Center conducts a series of workshops, conferences and lectures for the exchange of knowledge and information among business leaders, world class researchers and educators and students. We seek to identify and understand trends in management practice and their impact, and to design and implement research programs to meet the future needs of management. The results of our efforts provide both educational material to faculty as well as guidelines for corporate action. Professor Jerry Wind is the founder and director.
 

• William and Phyllis Mack Center for Technological Innovation: Emerging Technologies Management Research Program

In May 1995, the Wharton School established the Emerging Technologies Management Research Program to address the need for new best practices, strategies and competencies in the field of emerging technologies...under the supervision of a Core Team of senior Wharton faculty and staff representing management, marketing and strategic planning.  In 2001, the program was brought under the newly created Mack Center for Technological Innovation. Professor George S. Day is the Co-Director of the Mack Center.
 

• Global Consulting Practicum

Global teams, comprised of Wharton MBA students with MBA students from another leading international business schools, work with the top managers of their international client firms under the guidance of faculty from both schools to develop (1) a strategic plan that is grounded in market research and (2) a detailed implementation plan (including financial and operational plans) for their medium sized or entrepreneurial clients. Professor Leonard Lodish is the Founder and Program Leader of the GCP.

• Wharton e-Business Initiative (WeBI)
• Fishman-Davidson Center for Service and Operations Management
• Risk Management and Decision Processes Center

Knowledge at Wharton

Marketing Department faculty members are frequently featured  on Knowledge@Wharton. a bi-weekly online resource from the Wharton School that offers the latest business insights, information, and research from a variety of sources. The electronic Knowledge@Wharton Newsletter is sent free to subscribers on this site.

Marketing Research Links

The Marketing Research Sources page points to academic and commercial sites of interest that relate to marketing.