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News & Information
? News
? Books & papers
? Awards
? Media Coverage
? Presentations
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Recent
and Upcoming Events
Updated:
August 05, 2005
News
Professor David
Reibstein has been named by the Krannert School of Management,
Purdue University, to receive the John S. Day Distinguished Alumni
Academic Service Award, which is given to a graduate whose service
within the academic community reflects the spirit and service of
former Krannert Dean John Day. The award will be presented at the
Krannert Leadership Speakers Series in the Purdue Memorial Union on
October 13, 2005.
New Books and Papers
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Jerry Wind and Colin Crook ? $24.95 ? Wharton School Publishing, -
Available 7/23/2004
Drawing on the latest research in neuroscience, Jerry Wind and Colin
Crook explain how one's mental models stand between individuals and reality,
distorting all perceptions... and how they create both limits and
opportunities. Next, they show readers how to keep their models relevant and
fresh: to develop new ways of seeing; when to change to a new model; how to
swap amongst a portfolio of models; how to zoom in and out to understand
complex environments; and how to do "mind R&D" - improving one's models
through constant experimentation. Wind and Crook offer practical strategies
for dismantling the "hardened missile silos" that are one's old and obsolete
models. Finally, they show how to access models quickly through intuition,
and help readers assess the effectiveness of any mental model. Simply put,
this is the first hands-on guide to enhancing one's mental models: the key
to breakthrough success in business - and in life. |
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Jim Lattin, Doug Carroll, and Paul Green (2003)
Analyzing Multivariate Data, Brooks/Cole, a division of Thompson
Learning Inc. ? Offering the latest teaching and practice of applied
multivariate statistics, this text is perfect for students who need an
applied introduction to the subject.
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Len Lodish, Howard Morgan, and
Amy Kallianpur, Entrepreneurial Marketing: Lessons from Wharton?s Pioneering MBA Course, 2001, John Wiley.
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J. Scott Armstrong has edited a book, Principles of
Forecasting
( published by Kluwer in May 2001),
designed to summarize
knowledge about forecasting methods. For more information about all aspects of forecasting
research, visit the Principles of Forecasting website.
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Awards
Peter S. Fader's paper, "Capturing Evolving Visit Behavior in Clickstream Data," co-authored with Wendy W. Moe, wins the 2005 JIM Award for the Best Paper published in the Journal of Interactive Marketing during 2004. The winner and runner-up were selected through a voting process involving members of the Editorial Review Board of the JIM..
| Ph.D. student Sanyoung Song
was named a winner of the 2004 Alden G. Clayton Doctoral
Dissertation Competition by the Marketing Science Institute
for his dissertation, ?Three Essays on Social Contagion and
Spatial Diffusion: Evidence from Online Grocery Retailing.?
Advisor: David R. Bell. |
 Paul E. Green has been awarded the
2004 INFORMS Impact Prize, introduced this year. In recognition of
its status as a ?lifetime achievement? award, it will be awarded only
once every two years. The INFORMS Impact Prize was
awarded
on October 25 at the INFORMS annual meeting in Denver. The Impact Prize
was introduced to recognize long-term contributions to theory and
practice that are widely used in both academia and business. The
five-member prize committee unanimously approved the decision to
recognize Green?s extensive contributions to marketing research
methodology and applications over a 45-year career span.
Two marketing professors have been named winners of MBA for Executives
Teaching Awards: David Bell
was a co-winner of the MBA for Executives East elective teaching award
for MKTG 777 - Marketing Strategy, and
Jagmohan Raju was a co-winner
of the MBA Executive West elective teaching award for MKTG 754 - Pricing
Policy.
 Professor
Jagmohan Raju was named
Professor of the Year - Core Courses by the students of the India School
of Business (ISB) on March 26, 2004, "in recognition of his excellence
in teaching, and his ability to motivate students and create a
passionate interest in marketing."
Media Coverage
Assistant Professor Lisa
Bolton was the subject of a
consumer news
article in The Philadelphia Inquirer, Sept. 18, 2002, concerning her
paper on "Explorations in Price (Un)Fairness"Marketing faculty members are frequent contributors to Knowledge@Wharton, the Wharton School's bi-weekly online resource that
offers the latest business insights, information and research from a
variety of sources. All links to individual articles are given on each
faculty member's page.
Faculty Presentations
J. Scott Armstrong gave a Keynote
Address, "Generation and Diffusion of Knowledge on Forecasting: We
have a Problem!" at the 21st International Symposium on Forecasting,
Atlanta, Georgia, in June. He also presented a
series of lectures in New Zealand in July 2001. Among them were:
- "What Do Academics Contribute to
Marketing? Or, Is it Time to Start a Revolution?" University of
Auckland
- "Expert Systems for Forecasting," Victoria University
- "Game Theory Wins Nobel Prizes, but Can it Win at
Forecasting?" Canterbury University
Dave Reibstein recently presented faculty seminars on competitive
interactions at Notre Dame, MIT, Harvard Business School, and will be presenting
at Boston University. He also recently presented to the Wharton Alumni Club of South
Florida on, ?Who is Buying on the Internet and How Do You Keep Them
Loyal?" and will be presenting at the Wharton on Technology Conference in SF on
April 1st on ?Who?s Surfing, Who?s Buying on the Web?"
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