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Paul J. H. Schoemaker Chairman and CEO, Decision Strategies International, Inc. Research Director, Mack Center for Technological Innovation, The Wharton School Adjunct Professor of Marketing, The Wharton School E-mail: Postal addresses: Academic: Department
of Marketing Paul J. H. Schoemaker serves as Research Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania, where is also Adjunct Professor of Marketing. For over twelve years, he was a professor in the Graduate School of Business at the University of Chicago specializing in strategy and decision sciences. He took an extended sabbatical with the scenario planning group of Royal/Dutch Shell in London, and has since worked with over 100 organizations around the world. He is the founder and chairman of Decision Strategies International, Inc., a consulting and training firm specializing in strategic planning, executive development and multi-media software. Dr. Schoemaker has written over 70 academic and applied papers, and is the (co)-author of several books including Decision Traps, Decision Science: An Integrative Perspective and Wharton On Managing Emerging Technologies (which he edited with George Day). He recently published Winning Decisions with J. Edward Russo (Doubleday, 2001) and Profiting from Uncertainty (Free Press, 2002). His writings have been published in over ten languages and received multiple awards, including the prestigious academic Best Paper Award in 2000 from the Strategic Management Society
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