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· Descriptions


Fall 2005 Marketing MBA Course Offerings

Go to Full-semester courses
Go to Mini-semester courses

Notes: Courses are all Marketing courses, e.g. a course listed as 621 is MKTG 621. Sections numbered  3xx are seminars; those numbered 4xx are cross-listed with either another department or with a graduate marketing course.

Full Semester Courses
Course Section Title Instructor Time Room
621 001 Marketing Management Ward MW 9-10:30  
  003   Ward MW 10:30-12  
  005   Ward MW 1:30-3  
  007   Raju MW 9-10:30  
  009   Raju MW 10:30-12  
  011   Raju MW 1:30-3  
  013   Russo MW 9-10:30  
  015   Russo MW 10:30-12  
  017   Russo MW 1:30-3  
  019   Hoch MW 9-10:30  
  021   Hoch MW 10:30-12  
  023   Hoch MW 1:30-3  
756 001 Marketing Research Eliashberg MW 9-10:30  
  002 Marketing Research Iacobucci TR 9-10:30  
760 401 Law of Marketing and Antitrust Constan MW 12-1:30  
771 401 Models for Mktg. Strategy  Eliashberg MW1:30-3  
773 001 Customer Behavior Reed MW 10:30-12  
777 001 Marketing Strategy Day MW 9-10:30  
002 Marketing Strategy Day MW 10:30-12  
003 Marketing Strategy Van den Bulte TR 9-10:30  
890 001 Advanced Study Project Staff TBA  
890 003 Advanced Study Project - Permission required Schoemaker TBA  
895 301 Media and Entertainment Field Projects Gayton W 3-6  
899 000 Independent Study Permission required TBA  

Note: For the mini-courses in the table below, sections 001 or 003 are held in the first session 9/7/05-10/25/05 and sections 002 or 004 are held in the second session 10/27/05-12/8/05.

Mini-courses:
Course Section Title Instructor Time Room
753 002 New Product Management Mazvancheryl TR 10:30-12  
754 002 Pricing Policy Zhang TR 12-1:30  
  004 Pricing Policy Zhang TR 1:30-3  
  402 Pricing Policy Zhang TR 9-10:30  
755 001 Advertising Management Schmittlein MW 10:30-12  
  002 Advertising Management McNealy MW 3-6  
782 401 Multinational Marketing Ward TR 9-10:30  
786 401 Business to Business Marketing Ward TR 10:30-12  
893 002 Retailing Hoch TR 3-6  



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