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PHD in Marketing
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Wharton
Doctoral Programs
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The Ph.D. in Marketing Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making. Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers' perceptions and preferences, probabilistic choice models, models for allocating marketing resources, econometric analysis of large data bases, and micro-economic models for marketing strategy. The Wharton School's Marketing Department has had a long tradition in the development of new research methodologies and the successful implementation of new decision models and techniques in the practice of marketing. Members of the Department tend to be very active in cutting-edge research. Each of the seminars offered by the Department reflects a combination of technical expertise and field-level experience. Graduates of the program have received offers of faculty positions at leading business schools, including Cornell, Duke, University of Chicago, Northwestern, NYU, LBS, Columbia, Emory, Harvard, USC, and UCLA. Selected faculty and graduate student research topics include: cognitive processes of consumers, consumer preference measurement, marketing decision support systems, design and adoption of new products, marketing and competitive strategy, and international marketing. "What impressed me about Wharton was the breadth and research interests of the faculty. While the training at Wharton emphasizes rigor, the faculty don't let you lose sight of the practical relevance of your research. Wharton provides excellent resources to doctoral students and the level of interaction with the faculty is unparalleled. All in all, it has been a fantastic experience." Mohanbir Sawhney Program of StudyThe Ph.D. program in marketing is based on a minimum of twenty graduate level courses divided among four sets – four basic courses, five marketing courses, two to three courses in a related field, and six to seven electives, as well as the dissertation. Of the twenty courses, a maximum of eight can consist of transfer courses for graduate work at other universities. These courses assume that the student has a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. ObjectivesThe program's specific objectives are:
We implement these objectives by means of a varied program of seminars, joint research projects, and colloquia. Student Involvement with the DepartmentIn addition to the regular seminars, all Ph.D. students are expected to participate actively in the Department's colloquium, which features presentation of research in progress by department faculty members, Ph.D. students, other schools, and guests. Basic CoursesSeveral courses are instrumental in preparing the student for the preliminary examinations. In particular, previous students generally took the following courses to prepare for the exam: economics (680 or 701 and 682), decision processes (900), marketing (963, 964, 966, 967, 968), and statistics (510 or 550 and 511 or 551). Major Field RequirementsThe Marketing Department offers five Ph.D. seminars. These seminars cover those areas of marketing in which all Ph.D. marketing student should have basic competence, not only to understand the contemporary literature, but to contribute to the future of the discipline. All marketing students must takes these seminars. The seminars involve in-depth consideration of various aspects of marketing. Ordinarily, a student taking these seminars will have already completed some work in quantitative methods and, perhaps, in behavioral sciences as well. The general objectives of these seminars are to: (1) discuss contemporary research problems and relevant literature, and (2) describe concepts and techniques for handling the research questions, current and future, in each field.
Note: Current syllabi (PDF format) for courses are available only to Wharton users through SPIKE. Related FieldsStudents also complete two to three course units of work in a related field. A partial list of possible related fields includes:
Admission to CandidacyBefore admission to candidacy, the student is required to
Year 1, Fall
Year 1, Spring
Year 1, Summer
Year 2, Fall
Year 2, Spring
Year 3, Fall and Spring
Year 4, Fall and Spring
Special Requirements for the Ph.D. Degree candidates must take four basic courses and five marketing core courses (one being the Advanced Topics course). Students are also required to complete a research paper, and to pass preliminary examination in marketing. Current Faculty and Student ResearchAn array of research topics have covered areas such as cognitive processes of consumers, consumer preference measurement, marketing decision support systems, design and adoption of new products, marketing and competitive strategy, and international marketing. Recent projects in the department include: the effects of incentives and goals on the acquisition of expertise in high-motivation environments; the effects of delayed service in the evaluation of medical experiences; improving indicators for consumer response to home video sales; understanding how consumers react to price shocks; the perceived value of human effort on the quality of goods; and models for compensation between vendors on the Internet. The Wharton Doctoral Programs are part of the Graduate Faculties of the University of Pennsylvania and as such they operate within the general framework of degree requirements and financial regulations stated in detail in the University's graduate academic bulletins, available from the University of Pennsylvania Graduate Admissions Office, 16 College Hall, phone (215) 898-7444. For Further Information:
Further information is also available on the Wharton Doctoral Programs website.
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