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Undergraduate
· Program Description
· Course Descriptions
Undergraduate Orientation
Presentation for Spring 2005 (PDF)
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Fall 2005 Marketing Undergraduate Course
Offerings
TENTATIVE
Go to Full-semester courses
Go to Mini-semester courses
For a description of the course, click on its title. Return to this page
using the Back button of your browser.
Notes: Courses are all Marketing courses, e.g. a course listed as 101 is
MKTG 101. Sections numbered xx3 are seminars; those numbered xx4 are
cross-listed with either another department or with a graduate marketing course.
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SUMMER 2005 COURSES |
| Course |
Section |
Title |
Instructor |
Time |
Room |
|
Summer Session 1 (day) |
| 101 |
910 |
Introduction to Marketing |
Oliva |
MTWR 4:20-5:55 |
|
| 212/756 |
910 |
Marketing Research |
Schaffer |
MTWR 2:40-4:15 |
|
|
Summer Session 1 (evening) |
| 411/011 |
910 |
|
Staff |
MW 6:00-9:10 |
|
| 423/023 |
910 |
Marketing Research |
Schaffer |
TR 6:00-9:10 |
|
|
Summer Session 2 (day) |
| 211/773 |
920 |
Consumer Behavior |
Bolton |
MTWR 9:00-10:35 |
|
|
Summer Session 2 (evening) |
| 421/021 |
920 |
Buyer Behavior |
Niedermeier |
TR 6:00-9:10 |
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| 477/077 |
920 |
Marketing Strategy |
DiBenedetto |
MW 6:00-9:10 |
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| FALL 2005 COURSES |
| Course |
Section |
Title |
Instructor |
Time |
Room |
|
Wharton Program for Working Professionals |
| 023/423 |
001 |
Marketing Research |
Foster |
U 6:30-9:19 |
|
| 076 |
001 |
Special Topics: Media |
LaMay |
T 6:30-9:10 |
|
| 411 |
001 |
|
Smith |
T 6:30-9:10 |
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| 477 |
001 |
Marketing Strategy |
Oliva |
W 6:30-9:10 |
|
| WHMP 507 |
|
Introduction to Marketing |
Rechtienne |
M 6:30-9:10 |
|
| Full Semester
Day Courses |
| 101 |
001 |
Introduction to Marketing |
Fader/
Niedermeier |
M 3-4:30 |
|
|
101 |
002 |
Introduction
to Marketing |
Fader/
Niedermeier |
M 4:30-6 |
|
| |
201 |
Recitation |
Staff |
T 9-10:30 |
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| |
202 |
Recitation |
Staff |
T 12-1:30 |
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| |
203 |
Recitation |
Staff |
T 12-1:30 |
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| |
204 |
Recitation |
Staff |
T 12-1:30 |
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| |
205 |
Recitation |
Staff |
T 3-4:30 |
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| |
206 |
Recitation |
Staff |
T 3-4:30 |
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| |
207 |
Recitation |
Staff |
T 4:30-6 |
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| |
208 |
Recitation |
Staff |
T 4:30-6 |
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| |
209 |
Recitation -
Joseph Wharton Scholars only |
Staff |
T 4:30-6 |
|
| |
210 |
Recitation |
Staff |
R 9-10:30 |
|
| |
211 |
Recitation |
Staff |
R 12-1:30 |
|
| |
212 |
Recitation |
Staff |
R 12-1:30 |
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| |
213 |
Recitation |
Staff |
R 12-1:30 |
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| |
214 |
Recitation |
Staff |
R 3-4:30 |
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| |
215 |
Recitation |
Staff |
R 3-4:30 |
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| |
216 |
Recitation |
Staff |
R 4:30-6 |
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217 |
Recitation |
Staff |
R 4:30-6 |
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| |
218 |
Recitation -
Joseph Wharton Scholars only |
Staff |
R 4:30-6 |
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| 211 |
001 |
Consumer Behavior |
Reed |
MW 12-1:30 |
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| |
002 |
Consumer Behavior |
Bolton |
TR 4:30-6 |
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| |
003 |
Consumer Behavior |
Bolton |
TR 12-1:30 |
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| 212 |
001 |
Marketing Research |
Eliashberg |
MW 10:30-12 |
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| |
002 |
Marketing Research |
Iacobucci |
TR 10:30-12 |
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| 235 |
001 |
Principles of Advertising |
Adams |
TR 3-4:30 |
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| 236 |
401 |
Law of MKTG
and Antitrust |
Constan |
MW 12-1:30 |
|
| 271 |
401 |
Models for
Marketing Strategy |
Eliashberg |
MW 1:30-3 |
|
| 277 |
001 |
Marketing Strategy |
Van den Bulte |
TR 10:30-12 |
|
| 277 |
002 |
Marketing Strategy |
Mazvancheryl |
TR 9-10:30 |
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|
288x |
001 |
Pricing |
Zhang |
MW 10:30-12 |
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| 341 |
301 |
Senior Conference |
Armstrong |
MW 4:30-6 |
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Note: For the mini-courses in the table below, sections 001 or 003
are held in the first session (09/07/05-10/24/05) and sections 002 or 004
are held in the second session (10/31/05-12/07/05).
| Mini-courses: |
| Course |
Section |
Title |
Instructor |
Time |
Room |
| 221 |
001 |
New Product Management |
Armstrong |
MW 3-4:30 |
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| |
002 |
New Product Management |
Adams |
TR 10:30-12 |
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|
222 |
402 |
Pricing Policy |
Zhang |
TR 9-10:30 |
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| 224 |
002 |
Advertising Management |
Armstrong |
MW 3-4:30 |
|
|
225 |
001 |
Principles of Retailing |
Cody |
MW 3-4:30 |
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|
281 |
002 |
Entrepreneurial Marketing |
DiBenedetto |
MW 3-4:30 |
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|
282 |
401 |
Multinational
Marketing |
Ward |
TR 9-10:30 |
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|
286 |
401 |
Business-to-Business Marketing |
Ward |
TR 10:30-12 |
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Comments or questions
Copyright © 1994-2002 Trustees of the University of Pennsylvania
Certifying Authority: The Wharton School Marketing Department
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