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Undergraduate
· Program Description
· Course Descriptions
Undergraduate Orientation
Presentation for Spring 2005 (PDF)
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Spring 2006 Marketing Undergraduate Course
Offerings
TENTATIVE
Go to Full-semester courses
Go to Mini-semester courses
For a description of the course, click on its title. Return to this page
using the Back button of your browser.
Notes: Courses are all Marketing courses, e.g. a course listed as 101 is
MKTG 101. Sections numbered xx3 are seminars; those numbered xx4 are
cross-listed with either another department or with a graduate marketing course.
| Full Semester Courses |
| Course |
Section |
Title |
Instructor |
Time |
Room |
| 101 |
001 |
Introduction to Marketing |
Fader/
Niedermeier |
M
3-4:30 |
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101 |
002 |
Introduction
to Marketing |
Fader/
Niedermeier |
M
4:30-6 |
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201 |
Recitation |
Staff |
T
9-10:30 |
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| |
202 |
Recitation |
Staff |
T
10:30-12 |
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| |
203 |
Recitation |
Staff |
T
12-1:30 |
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| |
204 |
Recitation |
Staff |
T
12-1:30 |
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205 |
Recitation |
Staff |
T
1:30-3 |
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| |
206 |
Recitation |
Staff |
T
3-4:30 |
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207 |
Recitation |
Staff |
T
3-4:30 |
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208 |
Recitation |
Staff |
T
4:30-6 |
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209 |
Recitation -
Joseph Wharton Scholars only |
Staff |
T
4:30-6 |
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210 |
Recitation |
Staff |
R
9-10:30 |
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211 |
Recitation |
Staff |
R
10:30-12 |
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212 |
Recitation |
Staff |
R
12-1:30 |
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213 |
Recitation |
Staff |
R
12-1:30 |
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214 |
Recitation |
Staff |
R
1:30-3 |
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215 |
Recitation |
Staff |
R
3-4:30 |
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216 |
Recitation |
Staff |
R
3-4:30 |
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| |
217 |
Recitation |
Staff |
R
4:30-6 |
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218 |
Recitation -
Joseph Wharton Scholars only |
Staff |
R
4:30-6 |
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| 211 |
001 |
Consumer Behavior |
Bolton |
MW 3-4:30 |
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002 |
Consumer Behavior |
Small |
TR 9-10:30 |
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003 |
Consumer Behavior |
Small |
TR 10:30-12 |
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| 212 |
001 |
Marketing Research |
Staff |
MW 10:30-12 |
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002 |
Marketing Research |
Raghu |
TR 10:30-12 |
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| 235 |
001 |
Principles of Advertising |
Williams |
MW 3-4:30 |
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002 |
Principles of Advertising |
Williams |
MW 4:30-6 |
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274 |
401 |
Forecasting Methods in
Marketing |
Armstrong |
TR 10:30-12 |
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276 |
001 |
Applied Probability Models
in Marketing |
Fader |
W 3-6 |
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| 277 |
001 |
Marketing Strategy |
Oliva |
TR
4:30-6 |
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| 288 |
001 |
Pricing |
Musalem |
TR 1:30-3 |
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394 |
001 |
Special Topics:
Marketing of Media and Entertainment |
Gayton |
M 3-6 |
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Note: For the mini-courses in the table below, sections 001 or 003
are held in the first session (TBA) and sections 002 or 004
are held in the second session (TBA).
| Mini-courses: |
| Course |
Section |
Title |
Instructor |
Time |
Room |
| 221 |
001 |
New Product Management |
Armstrong |
TR 12-1:30 |
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222 |
402 |
Pricing Policy |
Raju |
MW 3-4:30 |
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223 |
402 |
Channel Management |
Wadhwa |
TR 3-4:30 |
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| 224 |
002 |
Advertising Management |
Armstrong |
TR 12-1:30 |
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225 |
001 |
Principles of Retailing |
Cody |
MW 3-4:30 |
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226 |
401 |
Sales Force Management |
Di Benedetto |
TR 3-4:30 |
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289 |
402 |
Marketing Methods and
Applications: Strategy Consulting Skills |
Wadhwa |
TR 1:30-3 |
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396 |
401 |
Retail Merchandising |
Staff |
R 3-6 |
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397 |
402 |
Retail Designscape |
Staff |
R 3-6 |
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Comments or questions
Copyright © 1994-2002 Trustees of the University of Pennsylvania
Certifying Authority: The Wharton School Marketing Department
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